My parents, with four feet between them. |
Back in August, before they left, I said I'd help my mother find appropriate clothing. There were several things to bring on her list, but the hardest things to find were skirts. She needed several conservative skirts: skirts that hung below the knee, but above the ankles. Unfortunately, there didn't seem to be many available. After spending a few hours in the outlet mall, finding short skirts and artsy long skirts and ridiculous maroon skirts cut diagonally that wouldn't match anything else, we ended up buying only a couple of blouses.
Then we took our search online.
There were more options online. Online, you can find cotton conservative skirts from Walmarty-like places for under twenty bucks, or fine and fancy wool conservative skirts from Italy for three hundred dollars. For a couple of days, I left several websites open so I could show my mom what was available, and so she could pick out the conservative skirts of her dreams. I clicked on lots of skirt ads in those days. And then, after a long and thorough search, I had a couple of skirts shipped directly to her home in time for the Big Adventure.
And they lived happily ever after.
Except somehow, three months later, I'm still getting a lot of skirt ads in my web browser. They're in the margins of my news sites, listed in the corner of my email inbox, and plastered across the top of a few other websites I check out occasionally. They show quite lovely conservative skirts, if you happen to be shopping for a future missionary. But I'm not. My missionary is many thousand miles away.
It's great that my websites know me, and know exactly what I am searching for.
But how do you let the algorithms know that mother is already happy ever after, and that I don't need any more conservative skirts?
Come on. I want the car ads back.
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